Since 1927, 7-Eleven has grown from an impromptu neighborhood grocery at the back of a Dallas ice house into an international chain of 7,200 stores in North America alone. In the beginning, the company succeeded by offering customers what they wanted, when and where they wanted it. As the convenience market evolved, 7-Eleven retained its competitive edge by continually refining inventory to meet the changing needs of its customers. Today, 7-Eleven’s stores sell everything from fresh deli sandwiches to prepaid telephone cards, and store managers closely monitor inventory to see how fast each product is moving off the shelves. Ultimately, the inventory in any given store is determined by customer demand at that specific location.
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