Vodafone Germany is one of the world’s leading mobile telecommunications companies, relying on continued innovation and superior customer service to connect its 252 million proportionate customers. Today, as Vodafone Germany moves toward integrated mobile and PC communication services, it does so by focusing on consistency and flexibility through the seamless synergy of people, processes and technologies around the world.
Vodafone Germany wanted to bring this consistency and flexibility to its mobile handheld device retail operation, which represents an impressive 35% of the German mobile market. With more than 33 million subscribers, Vodafone Germany employs more than 9,000 and generates annual revenues of €8 billion.
But as the market grew more competitive, Vodafone Germany realized that providing a best-in-class product would be only half the battle. To build lasting subscriber relationships and create customer loyalty, Vodafone Germany would have to deliver quality support services from the first point of contact—their retail environment. This meant modernizing their primary sales and repair system with a centralized sales system that offered a modern look and feel, as well as automated capabilities to replace time-consuming paper processes.

