Retain Your Customers In a Down Economy

Many companies are facing the toughest economic landscape in generations. Driven by the housing market landslide and seizure of the global credit markets, economies the world over have slipped into retrenchment and recession. Even the most positive economic forecasts predict continued retraction through 2009, with best-case scenarios describing a slow-but-steady recovery for 2010 and beyond.

In this paper, HP describes strategies and tactics organizations can use to best serve and retain their customers in a down economy and to enhance the long-term value of customer relationships. Finally, we present real-world examples of how organizations have reduced costs and improved productivity and the customer experience through outsourcing selected customer-oriented technologies and business processes.