Change the Economics of Technology

Organizations are seeing that the hot new trend in 2009 is not a new technology—instead, it is how to use technology to survive and thrive. With businesses facing the toughest economic climate in decades, chief information officers (CIOs) are faced with budget cuts and project freezes that could impact the business for years to come if not managed well. Everyone is taking action—but cost cutting alone is not enough.

Looking back to previous economic downturns, we remember how difficult it was to be in the midst of the turmoil. But we also can recall that declines are followed by recoveries. We know that just cutting costs will not necessarily give us competitive advantage. If previous downturns taught us anything, it is that prudent cost reduction—combined with targeted investments—puts organizations in much better shape to operate efficiently in the near term. Then emerge stronger, leaner, and more competitive when the economy rebounds.

This paper is designed to provide practical advice and insight that HP recommends to help businesses turn adversity brought on by challenging economies into advantage. HP combines its long standing tradition of developing best-in-class products, services, and solutions, and partnering with key technology leaders to help ensure success in both strong and weak economies.