Retailers and consumer packaged goods (CPG) companies are continually bombarded with “green” messages on operations, products and carbon footprint reduction. And “greenwashing”—making a company or its products appear environmentally friendly, sustainable, low impact and recyclable—is another eco-buzzword that has moved to the forefront of today’s environmental dialogue.
Regardless of what they’re called, these sustainable and/or green behaviors, including recycling and lowering emissions and carbon footprints, are increasingly being contemplated—or required—by corporate boards, consumers and, in many cases, governmental entities. And leading retailers and CPG companies are seeking innovative new ways to achieve this “green” vision while continuing to support the growth and productivity that’s so critical to their continued success.
