Joining the Over-The-Top Revolution

For generations of viewers, television was essentially a passive, watch-what-was-scheduled activity centered on a single living room screen.

But times—and consumers—have changed. Today’s ubiquitous Internet access on PCs, tablets, mobile devices, and increasingly, to in-home televisions, has created far more sophisticated and proactive viewers and is fueling the dramatic growth in video services delivered on-demand to many types of screens.

As a result, companies across a variety of industries are looking to Over-The-Top (OTT) capabilities, which provide technology to deliver the video content over Internet broadband connections to televisions, PCs, or mobile devices. These capabilities hold significant implications for both consumers and industry players.