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Innovation in mobile devices and the rapid growth of mobile applications are driving the communications market toward a new and exciting era. HP and PwC examine the challenges and opportunities for today’s communications service providers.
The emergence of apps has triggered a mobility revolution in IT. The promise of Internet via the mobile phone has finally started to become a reality as a result of innovation and the emergence of a new ecosystem to create and support apps. Consumers are increasingly influencing innovation through open minds and rapid adoption. Consumer demand is being stimulated by an ever-growing range of providers from large new entrants to “garage” type start-ups. Established players in key sectors such as media and mobile devices are being forced to rethink their entire product strategy and business model in response to these shifts.
