Preparing For the New Era of Content

People are changing how they watch television. Instead of gathering around the set to watch programs at a set time, viewers are deciding when, where and how they want to experience them. This shift has profound organizational and technology implications for studios, networks, program originators and distributors. HP explores what it will take for content companies to thrive in the new, on-demand media environment.

This shift is dramatically altering how content companies operate. From a time when distribution of programming was relatively simple—a television show was created, aired, syndicated and licensed to DVD—companies now have to create and distribute content across multiple platforms to capture consumer impressions—on air, streaming video to PCs, episodes for mobile devices and video on demand (VOD).