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Communications Media & Entertainment: Related White Papers

Cloud Computing—Offering Opportunities Across the Media and Entertainment Value Chain
The use of digital content, social media and wireless devices is exploding. Learn how cloud computing can help media and entertainment companies thrive in this environment.
Convergence
The market is seeing an accelerated shift from early adopters to widespread adoption of convergent telecom and information technology (IT) networks globally: Convergence at the corporate level is becoming a reality. As Dr. Jack Murphy, HP Fellow Emeritus, said: “On the voice side, we are seeing a movement toward voice over IP, which takes data network technology and applies it to the voice networks. So voice begins to use data network technologies and infrastructure that was developed over the years. At the same time, we also see data networks moving in the direction of voice networks.”
Customer Service Performance
In today’s increasingly competitive marketplace, communications service providers are searching for new and innovative ways to attract, serve and retain subscribers. To grow their businesses, forward-looking communications service providers recognize the importance of delivering exceptional customer service with the new and existing services they deliver. In this paper, we discuss the current challenges to sustainable revenue growth in the communications industry and the critical role customer service performance can play in addressing this.
How To Prepare the Communications Industry For an Evolution Towards Cloud Computing
Cloud computing delivers services over the Internet as-needed in a pay-per-use business model. Read current trends in the communications industry as they relate to cloud computing.
New Entrants in Emerging Markets: A Sales Channel Strategy
This paper discusses the approaches and challenges faced by telecommunications organizations as they enter emerging markets. HP suggests a new perspective and provides insight to help operators define their sales channel strategy.
Preparing For the New Era of Content
HP explores what it takes for content companies to thrive in a new media environment as the shift to on-demand programming has implications for studios, networks, program originators and distributors.
Reducing Complexity Through Application Rationalization
Rationalizing applications and the underlying IT infrastructure is a crucial business strategy for today’s communications service providers (CSPs). The approach detailed here not only helps CSPs reduce costs but also gain the speed and flexibility they need to compete more effectively in a rapidly changing market.
The Advantages of a Global Service Provider for 21st Century Gaming
The massively multiplayer online game (MMOG) market has unlimited growth potential for gaming publishers. But it requires infrastructure – resilient and scalable networks, powerful servers, and strong security are essential to delivering an MMOG experience that will keep players engaged and coming back.
The Agile Telecommunications Customer
Vendor and product-driven marketing are becoming a thing of the past as a consumer-driven digital lifestyle creates demand for greater speed and functionality. Communications service providers can fill a unique niche in this exploding marketplace by making the transformational changes required to support industry change.
The Contact Center of the Future In Telecommunications
Transformation to a multichannel contact center helps communications service providers make the customer the focus of the organization, deliver a world-class customer experience and contain costs. A successful transformation approach combines process and information technology (IT) capabilities, proven best practices and more.
The Data Center of the Future
Technology is changing at an ever faster pace. Unlike in the past when technology could be deployed for technology sake, it is now imperative to deploy technology based on business drivers and needs.
The Future Vision of Directory Services
As technology and new business models radically change the face of local advertising, communications service providers (CSPs) must apply new strategies to provide the interactive services consumers demand.
The Workplace of the Future
As a new array of communications tools floods the marketplace, communications service providers (CSPs) are preparing to support these more mobile, data-centric edge devices. To deliver these new entertainment, communications and converged computing services, CSPs must expand their competencies and become more agile, customer-focused enterprises.
Transformation In Communications
Convergence has come to the communications marketplace, and in response to that shift, communications service providers (CSPs) must move quickly to evolve their operations, technologies and basic business models.

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