4 Steps Put Your Company On Consumers' “Favorites” List

You know that personalizing the traveler’s buying experience is necessary to remain a competitive player – and is key to differentiating your business whether you’re a supplier, an agency or a player somewhere in between. Even if you believe you’re already on track to making the consumer feel right at home – and willing to open his wallet – this four-step checklist can show you where there’s room for improvement – and cost cutting.

This article first appeared in Travel Distribution Report, February 7, 2007.