Enterprise Applications Solutions for Microsoft Dynamics CRM Business Case

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Customer Relationship Management (CRM) applications are vital to the achievement of your business objectives and ability to remain successful, especially in the context of rapid changes in the marketplace. CRM fuels the growth and operational efficiencies that drive your success. These management tools help you maintain close contact with your customers and prospects, as well as manage sales and marketing initiatives and track their results. They automate and streamline your customer relationship processes in a way that can help you drive business success. But the cost and complexity of maintaining your mission-critical CRM systems are escalating.

If you're experiencing any of the following, you've outgrown your CRM software:

• The level of user complaints has risen significantly
• Employees are adding non-authorized software to your system
• You can't fulfill requests for information from partners or customers fast enough
• You have gaps between your systems that are plugged by unsatisfactory customized solutions
• Your software prevents users from completing tasks
• You don't have enough support resources

Faced with more challenges than ever, your company is vulnerable to increased costs, more risk and less productivity.

To keep ahead of the competition, your CRM technology must be agile enough to support business changes, fuel growth and create a competitive advantage. Modernization is the route you must take to succeed in the future. And that means your software must be up to the challenge of keeping pace with the changing business climate. You need to have modernized platforms and applications. Microsoft Dynamics CRM can help you achieve the agility you require.

Your applications have to be able to better support your business agendas. Together, HP and Microsoft have created a solution around Microsoft Dynamics CRM that can help you take advantage of a fully-integrated CRM to drive consistent and measurable improvement in everyday business processes. HP Enterprise Applications Solutions for Microsoft Dynamics CRM provide you with a more competitive marketing, sales, operational and customer service environment so you can increase your customer and partner knowledge in order to build stronger relationships. It's the strategic competitive advantage you need to boost user and partner satisfaction, raise customer retention rates and improve market share. And it can help you identify emerging customer needs early so you can respond to them before your competitors do.

Build and Maintain Your Business Value

HP Enterprise Applications Solutions for Microsoft Dynamics CRM better equips your company or organization to respond to business imperatives by helping you:

• Reduce process cycle times
• Make better decisions faster
• Leverage dynamic business relationships
• Quickly address customer demands

Fuels Business Productivity

With a flexible, holistic approach to managing a business, Microsoft Dynamics connects the people, processes and information in your company to improve productivity. You can automate many routine and repetitive functions so your people can focus more on value-added tasks. Its collaborative capabilities help you eliminate needless barriers and allow your employees, partners, vendors and customers to engage on behalf of shared goals. Your stakeholders get the right access to information and business functionality.

Enables Confident Decision-Making

Microsoft Dynamics enables smart, reliable, strategic and tactical decision-making at all levels of your company. Executives can always be in touch with your business’ key metrics. Line-of-business directors can have the information and tools they need to manage and plan effectively within their areas of responsibility. And workers in customer field service will always be able to review critical information and take the best course of action to serve your business and customers.

The Reasons For Switching To Microsoft Dynamics CRM From Your Current CRM Software

Grows with your business:

• Microsoft Dynamics can give you the flexibility and power you need for your growing inventory management, distribution and reporting needs. And because it can scale to meet expanded needs, you can reduce the cost of adding new users and functions as your business grows.

Smoothly integrates with your other business operations:

• Microsoft Dynamics is easy to use and works with the Microsoft products you're already using. And it's based on a standardized architecture that lends itself to third-party integration.

Provides a low cost of ownership:

• This software is engineered to cost-effectively support the changing requirements that are frequently necessary for you to adapt, grow and maintain your competitive edge. Independent research has demonstrated that Microsoft Dynamics offers a higher ROI and lower overall costs compared to other major competitive offerings.

Creates an industry-leading vertical partner ecosystem:

• These solutions are designed to meet the needs of your specific industry. They can provide the functionality you need without the overhead costs buried in solutions that try to serve all industries from the same code-base and use templates to hide some of its complexity.

Implementing Packaged Applications Involves More Than Just the Software

Choosing the right IT partner can minimize risks. Get it right and efficiency will rise; get it wrong and your business will suffer. The right CRM solution includes having the right partner to implement it. You need a partner that has an established reputation and a track record with customers. HP can help you predict the overall cost of the software. We can predict the business value the solution will bring to your business accurately. As a result, there are no surprises.

When implementing packaged solutions, unnecessary delays and cost overruns are a concern. But it's not the implementation that increases the costs; it's the lack of an overall road map to ensure the software is successfully integrated into your business. That's why our approach extends well beyond the implementation phase.

We've developed a Microsoft Dynamics CRM solution and road map with long-term maintainability and cost of ownership in mind. And because managing CRM systems can be both risky and costly, we use service-oriented architectures (SOAs) and virtualization technologies to optimize network scalability, server utilization and enterprise security are optimized. Our innovative delivery solutions will reduce your IT costs and complexity while fostering new levels of business performance, without disrupting your business.

The Power of a Partnership

By combining the operational excellence of HP with Microsoft Dynamics CRM product capabilities, we are uniquely positioned to develop innovative, industry-focused CRM solutions to provide greater efficiencies. With our complete range of services, including implementation, integration, management, hosting and contact-center capabilities, and Microsoft's expanded CRM solution, we can help you increase your company's effectiveness while reducing costs and controlling expenditures.

Microsoft and HP Make It Easy To Manage

Because Microsoft Dynamics CRM is readily configurable, you control the way you manage each of your relationships. It works like the Microsoft software you're familiar with and integrates easily into existing Microsoft technology. That means less of a learning curve for your people so they can focus on what's important.

Boost Productivity and Performance

HP will help you transform your enterprise by aligning or redesigning your business processes while configuring and implementing Microsoft Dynamics CRM. The combination of the operational excellence of HP and Microsoft's best-in-class solution will help you:

• Achieve real-time collaboration with your other partners
• Respond quickly to information requests
• Comply with changing regulations
• Improve client retention, satisfaction and loyalty
• Improve information flow throughout your company for greater efficiency and cost savings

We Do What's Best For You

HP Enterprise Applications Solutions for Microsoft Dynamics CRM offers you the flexibility to decide what level of applications support you want for your enterprise. We can deploy the Microsoft solution in the model that best meets your requirements – on-site, hosted or outsourced. Whether it's consulting and implementation, integration, management or hosting services, we can deliver:

• Variable and adjustable service agreements, data center, technical applications support and hardware provisioning
• A global delivery model that combines the best of onshore, nearshore and offshore to meet your strategic business objectives of improving services, reducing administrative costs and controlling expenditures
• Ongoing services to ensure functionality and that your applications continue to meet your changing business needs

Choose HP

As a certified Microsoft Dynamics CRM solution partner, HP has business-proven solutions and implementation expertise that can reduce risk, lower costs and improve quality. With proven experience in managing the complexity associated with CRM environments, more than 26,000 contact center professionals delivering CRM for more than 450 clients worldwide, and our strong alliance with Microsoft, you can be sure we can help you achieve the business results you're looking for.

• Download the Microsoft Dynamics CRM At-A-Glance

For more information about what HP Enterprise Services can do for you, submit a business inquiry.